Lifestyle photography, theoretical point of view :)

What do you feel when looking through beautiful pictures taken by professional photographers? Some of them are attractive from a technical point of view, while others engage due to an interesting idea or unusual story. But there are pictures driven by emotions - joy, love, romance, admiration, sadness, tenderness or whatever. There may be no "wow effect" of landscape photography, but looking at those pictures you really feel your emotions are involved. If you are looking for a photographer in Switzerland, who is able to tell your story in a natural and spontaneous, yet stylish manner, think of hiring of a lifestyle photographer.

Lifestyle photography is a stunning mix of the best qualities of event and portrait photography. As a lifestyle photographer in Zurich, you need to be ready for "catching the moment", while on the other hand, you should have an experience in working with lighting and composition. As the result, you have to create emotional pictures telling stories about individuality and uniqueness of human relations. This involves taking pictures of people making usual things in usual environment and behaving in a matter-of-course way. During photo shoots, a lifestyle photographer in Switzerland catches those important little details, habits, moments and emotions that our everyday life consists of.

Lifestyle photography is getting more and more popular all around the world, since it shows real people and conveys their true emotions as opposed to staged photography. The important idea of such portraits is that people can look real and sincere, and at the same time - beautiful in their naturalness. People do not pose, but live in shot, and while their memories of events become less detailed in course of time, emotions associated with these events are sealed in lifestyle photos forever.

Lifestyle photographer will find a beautiful story for a photo shoot in every day routine, like family having breakfast on a Sunday morning at home or some cute Zurich brunch place or a walk in a park near the house or playing with kids and pets right in the living room. The lifestyle photographer expertise is to feel relationships highly charged with emotions and to find a balance between true life and stage elements. This is quite a difficult task, but if handled correctly, the result is rewarding – unique, emotional and beautiful pictures telling real stories.

Working as a wedding and family portrait photographer, gives you an opportunity to travel a lot both around Switzerland and the world, visiting large cities and paradise islands, crowded places and out-of-the-way areas. When travelling, you find beautiful locations, learn authentic traditions, meet quaint characters, watch real-life situations – and this experience fills you with emotions and serves as a plentiful source of inspiration.  Lifestyle photography is blending portraits of people and events, urban landscape and wild life, then spicing this with fashion and colours, intimate details and emotions and finally getting a fascinating gallery of unique images that tell inspiring stories about our life. If you are in a search for a destination film photographer in Switzerland, who is able to tell your story in a natural and spontaneous, yet stylish manner, then I will be glad to help you through my experience and ideas.

Strong Points of a lifestyle photographer

·       is really passionate about travel photography, love stories, family portraits, and has plenty of creative ideas to share with you.

·       gets along well with adults and kids and that’s why your photo shoot is sure to be casual, relaxed and fun.  

·       knows the balance between directing and allowing things to go in the natural way – and this is how lifestyle photos are created.

Lifestyle photographer in Zurich